Increase ready to wear sales without changing anything consumer facing.
Revive relevance and sales of the OG trench coat without jeopardizing its R-T-W.
Sell $200K cars when it was frowned upon to show your wealth.
Tackle the rise of D-T-C and make its iconic status relevant again.
Convince luxury fashion brands to sell on a site that also delivers your toilet roll.
Convince people the environmental offenders are sustainable vs. the fast fashion villains they are.
Perform CPR on a brand being left for dead by Hennessy.
Replace British Airways as America’s national carrier to the U.K.
Relaunch the ‘80s brand into contemporary culture.
Restructure the 11:11 Media Group of companies and define Paris herself as a brand that doesn’t
rely on her always being in the picture.
C-level brand strategist: Creative Positioning. Collection Direction. Collab Strategy.
Deep knowledge of the fashion business. I'm also the founder of Byronesque.
I get dormant and stalled brands back into culture and ready to sell.
I help brands go beyond the superficial to conscientiously clean up in the secondary market.
I strip back inflated and labored layers of marketing process to a strategy that is also the creative idea.
I push creative to its limits without watering down the solution.
I'm 0-1 degree of separation from anyone else you should partner with.
“I'm the no-nonsense person people turn to when they need a fast solution with a visionary long-term plan. I'm not afraid of the word 'cool', because I know what it takes - like The Wolf from Pulp Fiction”.
“Gill evaluated the positionings and organizational structure of our group of brands, which led her to create the direction for 3 brands. Her devil’s advocate approach helped us to confront and evaluate issues and opportunities we hadn’t considered or looked at in the same way before."
Bruce Robertson, Executive Producer 11:11 Media
"Gill has a great reputation within the industry because of her ability to cut through the noise.”
Carmen Busquets, Byronesque Investor
Brands are opinions. Be narrow minded with who let in and who you keep out. If you don't have history, you're wrong. Always reframe the competition. Be brief, not shallow. There's no pop-culture without sub-culture. No positive, without negative. Growth comes with the cultivation of taste and nuance. Be fashionably late and know when it's time to go to a different party. Be frank with your thinking and inspiring with your words. Your competitors have the same information, and their customer profiles are the same. Be a slave to discovery not data. Let the strategy be the creative idea. Classic and timeless is code for banal. Never underestimate the power of a good uniform. In the AI world, assume everything is cost of entry.
I did a brand re-structure for Paris Hilton's 11:11 Media Group, including PARIS. The strategy for Virgin's cruise ship and then placed Gareth Pugh to design the uniforms. The positioning for the relaunch of Bergdorf Goodman. 'The Campaign for Little Britain' I created and produced for Virgin Atlantic was selected as one of the Winning Campaigns for the New Communications Age. I was the strategy director at dRush, the joint venture between Def Jam heads & Donny Deutsch. Won the CoolbrandLeaders award from the International Brands Council for the revival of Courvoisier Cognac that led to a #1 record called Pass the Courvoisier, by Busta Rhymes, (not a coincidence and not paid for). Part of the M&C Saatchi and Fallon UK start up generation. Byronesque has won an Addy and a Clio Image Award. The rest is history.